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TRADITION

Imagine sitting in a circle with your best friends, passing around a gourd filled with a warm, maté brew. As you take a sip through a metal straw, you feel a wave of natural energy rushing through your body. This is yerba mate, a beloved South American tradition that has been bringing people together for ages.

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YERBA MATÉ

Yerba maté, pronounced "jer-ba mah-tay," is made from the dried leaves of the maté plant (Ilex Paraguariensis), a species native to South America. Yerba maté is loved for its many vitamins, minerals and energizing caffeine content that provides a smooth, sustained boost. Drinking warm maté has been a daily ritual for centuries, in countries like Argentina, Uruguay, Paraguay, and Brazil.

GOOD ENERGY

Yerba mate is loved for its energizing properties, thanks to its natural caffeine content. However, unlike coffee, it also contains Theobromine, the same compound found in chocolate, and L-Theanine which provides a smoother, more sustained energy boost without the jittery side effects. Imagine the clarity of mind and sustained energy you get from a strong cup of tea, combined with the comforting warmth of your favorite coffee blend — that’s the good energy of yerba mate.

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MORE THAN A DRINK

In South American culture, yerba mate is more than just a beverage, it’s the social glue that binds communities together. Sharing a gourd of yerba mate is a sign of friendship. The tradition involves passing the mate around in a circle, each person taking a turn to sip before refilling the gourd for the next person. This ritual of sharing is something we truly believe in.

Whether enjoyed hot or cold, yerba maté offers a window into a rich cultural tradition. It’s more than just a drink—it’s an invitation to slow down, connect with others, and experience the energy of South America, one sip at a time.

FROM THE RAINFOREST TO YOUR CAN

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